BassWestUSA - January/February, 2010, Page 41

a subtler approach is needed. The sleeve is also designed for durability and to not tear braided line. The skirts are available in the two sizes, and over 50 colors to match to trailers. After six months of development and testing, a new Shibui Swim Jig is slated for release in spring 2010.

Both Andi and Elizabeth say that working in this industry has taught them a lot. As Andi took over the business and production, she learned to docu- ment processes and find ways to stand behind their products. Elizabeth says that her early exposure to the company has given her a work ethic that is her fellow 20 year olds may not yet have mastered. “At an early age I learned discipline and how to be responsible and get things done on time.” Her modest goal? To someday take the reins at the company. If you read the forums, you may have noticed that people say a lot of nice things about Andi Sanders and Talon Lures, and that’s because of the conscious decision they’ve made to keep the company small, the quality high, and to keep in close contact with their customers. Bw

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January/February 2010